Increase the number of Visitors to your platform

Get users to visit the platform regularly and turn them into repeat users

Once the Reach on the platform is good - user accounts are activated as much as possible and users are logging in successfully - the key is to get users to visit the platform regularly.

In this article you will read about what you can do to increase visitor numbers on the platform and we will highlight a few topics:

1. Plek home page
2. Profiles
3. Communication flows
4. Platform onboarding & Employee journeys

Plek home page

The home page of Plek is the landing page of the platform and for many users the central starting point of their day. And for that reason essential for a good Visit score.

• Implement a recognizable brand style;
• Keep your important news overview clear and neat by using recognisable header images;
• Use banner widgets for references to important information;
• Add a shortcut menu for references to frequently used applications and pages.

Profiles

Each user has their own profile page on Place. This page is visible to everyone by default.

The user overview contains a list view of all users in Spot. For a lively overview with lots of content, a number of components are crucial:

• Profile fields filled & displayed, preferably (partially) automated (User Provisioning);
• Adding filters so users can be easily found;
• Extra attention to important information under the name on the profile overview.

Communication flows

For customers who received guidance during the implementation of Plek, the channels and groups of interest were determined during the work session based on the organizational goals. Using a number of clear and recognizable communication flows, matching both the centralized information and personalized communication needs, is very important for increasing the returning number of visitors.

The difference between channels and groups and explanations of how to use them can be found on this page.

To convince users to return to your platform you can:

• Post enough relevant news
  Tips for a good content strategy
• Keep information up to date
• Ask for feedback on the information and findability on the platform

Platform onboarding

When users first log in, they first see a number of click-through screens. We call this platform onboarding. This allows you to welcome new users, have them fill out profile information or join groups, among other things.

Being able to actively participate gives them a sense of belonging. Some of the benefits of good platform onboarding are:

• A warm welcome to your platform;
• Increased recognition by requesting a profile picture;
• Provide suggestions for users to join groups;
• Encourage a user to download the app. This lowers the barrier to visiting the platform regularly

Employee journeys

Where platform onboarding gives the user a soft landing on the platform, Employee Journeys guide employees through key processes such as onboarding, compliance and training. Each journey is tailored to the employee's role and provides step-by-step guidance with tasks such as watching videos, taking quizzes and providing feedback. Spot provides convenient templates for different journeys, so the right information is always available at the right time.

Other tips

• Create engaging content that is relevant and interesting
• Make the intranet user-friendly and intuitive
• Keep the intranet up-to-date to encourage repeat visits
• Integrate the intranet into daily work processes
• Solicit feedback to improve the intranet
• Use the intranet for other purposes as well. Consider onboarding, learning and MTO so users have multiple motives to visit it