A five step model
Plek created a 5 step data model to measure user engagement, inspired by the ADKAR change management model. Plek is a social intranet/ community platform, so probably your goals are around
- Improving internal communication
- Connecting and engaging employees or members online
- Enhancing the online employee or member experience
To achieve such goals, a lively platform and engaged users are crucial. Your platform users usually need go trough 5 engagement stages. These are:
- Awareness, need for internal information/ internal engagement
- Desire, to be informed/ engaged
- Knowledge, about internal affairs/ internal engagement
- Ability, to contribute to internal communication/ internal engagement
- Reinforcement, to sustain internal information sharing/ engagement
These five steps are translated into data points that can be measured with Plek.
Reach
Measures how many accounts can potentially be reached with your information. A user can be reached if the accounts is activated. A not activated account cannot log into the platform and thus not consume information. Data about reach in our model does not say anything about read/ views. Click the link to learn more about measuring your reach.
Visit
Measures the frequency users visit your platform and identifies top users. Click the link to learn more about measuring your visit data.
View
Measures how often and what type of content your platform users view. This data feeds your internal content strategy. Click the link to learn more about measuring views.
Contribute
Measures how often user generated content (posts/ documents/ pages) is created. Click the link to learn more about measuring user engagement.
Interact
Measures how often and who interacts with your content via comments and likes. Click the link to learn more about measuring user interaction..
All the data belonging to the 5 steps are available for users with admin and content manager roles. In the links above data is used from our new (beta) statistics module. Some of the data is also still available in the current/ old statistics module. There are no information pages about the old statistics module because it will be phased out soon.