Increase the number of Views on your platform

Get users to read (group) posts, information and reference material

When there are enough visitors who visit the platform regularly, it is important that the content is read. In this article you will read what you can do to increase views on the platform and we will highlight a few topics:

1. Messaging and news coverage (need vs. nice to know)
2. Tips for a good content strategy
3. Using mailings to generate more views
4. Information management

 

Messaging and newsworthiness (need vs. nice to know)

Messages in groups and channels have news value. Especially in the case of need-to-know messaging, it is important that users absorb it.

Making a clear distinction between nice-to-know and need-to-know provides focus on what is really important. This prevents users from being overwhelmed by unnecessary details and irrelevant information. Group membership based on personalization therefore better suits the wishes and needs of users. Ultimately, proper distribution leads to an increase in views.

Within Plek, this distinction can be made through a structure of channels and groups. In this article you can read more about the difference between channels and groups.

 

Tips for a good content strategy

A good content strategy helps organize, plan and manage internal communications. It helps you keep messaging engaging for readers. With a well-thought-out content calendar, you are able to plan ahead, meet deadlines and keep your colleagues informed and engaged. What's more, you have a direct impact on the number of views on your platform.

In this article, we list some practical tips for setting up an effective content calendar.

Using mailings to generate more views

 

 

Information Management

The information structure on an intranet or community platform facilitates access to relevant data, regulatory compliance and information retrieval. By optimizing information flows, processes can be improved and quality can be increased. Moreover, within a clear and user-friendly structure, pages are better found and read.

Plek has numerous configuration options to achieve a good information management structure. You can find all the options in these articles.

A good approach to creating such a structure is essential. Plek has a roadmap of 9 steps available that can be taken to achieve an optimal setup:

1. Needs and objectives mapping
2. Inventory current setup
3. Information architecture design
4. Content creation and organization
5. Integration with external systems (optional)
6. Functional implementation
7. Testing and optimization
8. Training and documentation
9. Maintenance and continuous improvement

A detailed description of the roadmap can be found via our client community GO Plek.

 

Overige tips

• Houd berichten helder en beknopt.
• Gebruik visuele elementen om complexe informatie begrijpelijker te maken.
• Zorg voor relevantie in de content.
• Maak gebruik van koppen en bullet points voor overzichtelijkheid.
• Bied interactieve content aan, zoals quizzes en polls.
• Maak een duidelijk onderscheid tussen belangrijk en minder belangrijk nieuws.